What is the Secret to Lego’s Success?

Brick by Brick

Bloomberg Television conducted a very good interview with David Robertson. The interview centered on how LEGO and the success of the brand. David Robertson is the author of Brick by Brick. If you have not read Brick by Brick, you can get your copy from Amazon.com. Available on Amazon.com Brick by Brick – David Robertson […]

LEGO – The Brand

Lego Blocks stacked

Yahoo News wrote a great piece on how LEGO is more than a simple toy manufacturer. LEGO is a very powerful Brand. In their article, Yahoo’s Joe Pullizzi illustrates the multiple media channels and branding initiatives LEGO has created to reach their customers and fans.