LEGO – The Brand

Yahoo News wrote a great piece on how LEGO is more than a simple toy manufacturer. LEGO is a very powerful Brand. In their article, Yahoo’s Joe Pullizzi illustrates the multiple media channels and branding initiatives LEGO has created to reach their customers and fans.

Lego Blocks stacked

LEGO Branding Strategies

  • Microsites – Each LEGO Theme has it’s own site.
  • LEGO Miniseries – TV series such as Ninjago, Star Wars, and Chima.
  • LEGO Click – Open community where fans can share their MOCs and builds.
  • My LEGO Network – Kid friendly social network for LEGO fans.
  • LEGO Club – Membership for fans to receive deals and discounts.
  • LEGOLAND – Theme parks build around the LEGO theme.


Here is the Yahoo Article that you should read if you would like to see how LEGO has built it’s name into something more than a plastic brick toy company.

Image: Lego

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